
As moms, weāre always looking for ways to have fun outside as a family, and for products that are truly safe and non-toxic. All Terrain is our latest find that fits both bills, and weāre thrilled to partner with this effective, environmentally friendly and yes, safe, line of insect repellents, itch relief soap, cream & spray, bandages and poison ivy products!
āThe efficacy in combination with a focus on natural-ingredients separates us from other natural brands. We do a lot of independent testing to prove our productsā effectiveness and safety. We donāt have a cute name, animal or logo because we want the products and positive customer experience to speak for themselves,ā shares All Terrain President David Kulow, a dad of two children, now 20 and 18 years old. Based in Newport, New Hampshire, you can buy All Terrain on Amazon, Thrive Market, Grove and allterrainco.com.
We chatted with David about these safe and effective products, All Terrainās commitment to getting families outdoors, must-have products for summer camp bags, and more!
Ready to try All Terrain? Go to allterrainco.com and use codes 25LMN2022 to get 25% off and FREESHIPPING2022 for free shipping! You can also purchase All Terrain on Amazon and Thrive Market.
What motivates you and guides All Terrainās product line?
AllĀ TerrainĀ is concerned about childrenās health. Childhood obesity, diabetes, depression and ADHD are rising rapidly. Numerous studies have shown that getting kids active and outdoors helps with these issues, soĀ AllĀ Terrainās mission is to help get and keep kids active. I served on the Board of Directors of the Outdoor Foundation (www.outdoorindustry.org) for six years. During that time, the Foundation helped approximately 300,000 more kids get outdoors.
Locally, we support getting kids active by sponsoring and donating product to local events, races, etc. Also, Newport NH, where weāre located, has started an initiative to improve overall outdoor recreation access and promote outdoor activity forĀ allĀ children, residents and visitors and I serve on this initiativeās steering committee.
More broadly, we support school programs and events focused on getting kids active.
If you are involved in local non-profit, kids-oriented programs/events, please contactĀ [email protected]Ā with information and requests.Ā Please make sure to mention Local Moms Network.
So great! How did your own family inspire you?
Family time is fleeting and precious. Itās a clichĆ©, but indeed our children grow up fast.
When you are outside together as a family, you tend to stay in the moment, focused on each other. It doesnāt matter if you hang out in your yard, walk in your neighborhood, play in a local park or are fortunate to travel to beautiful outdoor places, that time together helps bind and bond the family. While enjoying time together outside, you donāt want to worry about insects, poison ivy or other issues distracting you or causing a bad experience.
The Herbal ArmorĀ® insect repellents are uniquely effective, using natural oils as active ingredients. The repellents were the companyās first products and remain the best-selling. Their reputation for efficacy led to Herbal ArmorĀ® sales increasing 48% last year.
Second are the Ditch The ItchĀ® and Kids Eczema Soaps, Cream and Spray. Childrenās eczema doubled over a recent 10-year period according to the Center For Disease Control, so now about 1 in 7 kids have eczema.Ā Itās hard enough being a kid today, and it breaks my heart to see the struggles that kids with eczema can have. The Kids Eczema Soaps, Cream and Spray are a regimen to help cleanse, calm, soothe and protect skin affected by eczema.
Next are our Antibiotic Gel and Kids Advanced Bandages, which together are excellent to help protect and heal cuts/scrapes. Most topical antibiotics use some petroleum-based ingredients. It took us about six years, but we developed a proprietary pomegranate sterol and vegetable oil blend to use instead of petroleum-based ingredients. Introduced last year,Ā AllĀ Terrainās Kids Advanced Bandages are 8 times more flexible to move with active kids, thereby staying in place to protect longer.Ā Overall kids bandage sales increased 43% last year.
Why are natural ingredients so important?
There is increased awareness and concern about chemicals used in foods and skin care products. The skin is the largest organ and is permeable, so products/ingredients can penetrate the dermal layer and get into the blood stream. A classic example is that if you rub garlic on the bottoms of your feet, you will shortly smell it in your breathe. That is why we use as many natural ingredients as practical, while focusing on the primary effectiveness objective.Ā Also, there is a greater recognition of the need for sustainability. Natural-based ingredients can help with sustainability.
Whatās next for you andĀ AllĀ Terrain?
Our primary focus has been on making our products effective, so consumers are satisfied in their performance and value. That effectiveness-focus helps the products get the great reviews and the loyal customer base.
Next is reaching more people, educating them about who we are, what we care about and how we can help. Weāre at the tip of the iceberg in terms of what we want to contribute. For example, naturally oriented insect repellents are only about 2% of the market, even though about 3/4 of repellent buyers worry about chemical ingredients in repellents and about half of buyers would prefer to use more natural alternatives.
Also, because of our growth, we are moving into a new facility.Ā Weāre excited about how this move will help us provide even better customer service and start some planned sustainability initiatives.
Where can people find your products?
The broadest assortment can be found on our website,www.allterrainco.com, or on Amazon.Ā If you want to order fromĀ AllĀ TerrainĀ directly, you will get 25% off plus free shipping by using the coupon codes 25LMN2022 and FREESHIPPING2022
Beyond our site and Amazon, product availability depends on the retailer.Ā For example, Whole Foods carries select Herbal ArmorĀ® insect repellent, bandages, Antibiotic Gel and Ditch The ItchĀ® products. Thrive Marketcarries those items and the Kids Eczema products. Target carries select Herbal ArmorĀ® Insect Repellents and the Bite&Sting Soother Spray. Other retailers carry various items.
Anything else youād like to share?
We appreciate our customersā support and love feedback. Also, if there are local kidsā organizations/events that your followers are involved in and are interested inĀ AllĀ TerrainĀ potentially supporting, please email us atĀ [email protected].
To order, go to allterrainco.com and use codes 25LMN2022 to get 25% off and FREESHIPPING2022 for free shipping! You can also purchase All Terrain on Amazon and Thrive Market.
This story is sponsored by All Terrain.