Meet a Mom: Emily Copeman, Owner of the Salty Daughter | South Shore Moms


Happy Monday, South Shore! We are SO excited to introduce you all to local mama and owner of the beautiful Salty Daughter in Nantasket, Emily Copeman! Emily was born and raised in the south shore and all of her hard work on the Salty Daughter will be featured on Beachfront Bargain Hunt Renovation Friday October 13th on Magnolia Network!

Let’s get to know Emily!

Where are you from originally?
I was born in Scituate and raised in Hingham, MA.

How many kids do you have? Names and Ages?
Two daughters, Daisy (7) and Ella (5).

Where do you call now home? How long have you lived there?
Scituate is my home now. I bought an antique farmhouse for my daughters and I in 2021 which we affectionately named “The Dollhouse”. Not too big, not too small, just right for the three of us.

What is your favorite thing about living on the South Shore?
I am in love with the natural beauty of the South Shore. We have the most gorgeous beaches, bucolic fields that are part of protected land, the North River and the hiking trails around it, World’s End… I like being a quick train ride from Boston but you can also technically ski and surf here in the same day (with a very, very thick wet suit). I also love the people – this community is so supportive, kind, loving and accepting. I can’t imagine raising my children anywhere else.

What made you decide to start the Salty Daughter?
As a single mom, it is important to me to build generational wealth for my daughters. When my Dad passed away in 2021, I decided to invest the proceeds from his life insurance in real estate. My favorite memories of my Dad are on beach vacations where he was forced to unplug from work and be present with us. I knew I wanted to buy something close to the beach, and, having grown up going to Nantasket every single day in the summer, that location was a no-brainer. When I saw this bright teal little bungalow nestled into overgrown trees and bushes just a short walk from the best part of the beach, I knew I’d found the one. It is my hope that as a rental, the house will help build that generational wealth I can pass on to my girls and their children.

I am also thrilled that the Salty Daughter will be a home away from home for families that need to get away and make memories and enjoy togetherness. The house is so loaded with games and toys and kitchen supplies and good music, I love picturing the late night dinners under the twinkle lights in the backyard and the board games played in the living room with the record player spinning some easy summer jazz.

What is your favorite part about the work you do?
I do a lot of different work – I run an RFx team for a telehealth company full time and on the side am building the Salty Daughter empire and doing design consulting. I love my role as a people leader in my corporate life – I enjoy managing people and helping guide and support their professional development. Outside of work hours, I love scratching my creative and entrepreneurial itch so working on the Salty Daughter’s expanding footprint and helping friends and clients come up with design boards for their homes fulfills the non-corporate side of my personality.

I don’t subscribe to the mentality that career paths should be linear or that each person should have one job they do forever. I love having my hand in many things – it keeps my life exciting and all of my dimensions satisfied. I am extremely lucky to have a great co-parent who supports all of my endeavors and agrees that a happy mom is the best mom.

You have a lot going on! What do you find to be the toughest part about being a working mom and balancing it all?
Mom guilt! It’s such a real thing. I am always trying to make sure that above all, my girls feel like they get good quality time with me learning and exploring and being creative but it is so hard to hit that perfect balance. I have had to put a pause on climbing the corporate ladder further than where I am until my girls are well into high school and am so grateful to be able to do that.

What is the best advice you have received as a mom?
Glennon Doyle once said that if you make one really special memory with your kids per day, you’re doing great. I have really clung to that – even if we have a hectic day & eat frozen chicken nuggets for dinner, if we can spend an hour in my bed reading an exciting book, I consider the day a success.

Love that advice! What is something people would be surprised to know about you?
It is my dream to retire from corporate life and open a gourmet made-to-order salad and sandwich shop in Scituate Harbor. Someday!

We can’t wait to see that come to fruition! What do you enjoy most in your free time?
I love all things food. I love to cook, I love to read and collect cookbooks, I love to watch cooking on television and I love trying new restaurants. I also love to travel internationally, racecars and all things F1 and to collect shoes and dresses.

Quote or mantra you live by?
There is a poem by Max Ehrmann called “Desiderata” that I have considered my personal creed since I was in high school. There is one line that reminds me to breathe and accept life as it comes: “the universe is unfolding as it should.”


Keep up with Emily and the Salty Daughter on her Instagram page and make sure you tune into Beachfront Bargain Hunt next Friday October 13th to see all of her hard work!

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